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L Cab Brand Identity

Strategy, Branding & Design

L-CAB is the new London style taxi service recently introduced to Perth. They wanted an iconic Brand ID that would be a nod to the heritage of the taxis but focussed towards the future and establishing the service on it’s own merits. The direction we chose was to take our cues from Cool Britannia rather than Ye Olde England.

This soft launch and roll out included a new logo, application to the cabs and driver uniforms.

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