Working people with white uniforms in modern  factory environment

Bethesda

Rebranding

Bethesda is an independent acute surgical and specialist palliative care hospital overlooking the Swan River in Claremont, where it’s provided care to the WA community for 70 years. With the construction of new state-of-the-art facilities, it’s recently begun a new growth phase and brand revitalisation was identified as a core part of its growth strategy.

We undertook an intensive design process working with key stakeholders in Bethesda Health Care to create the new Brand ID. Two ‘B’s intertwine to create a visual embrace that represents Bethesda’s key focus of ‘personalised care’. And, if you look closely, you’ll notice a hidden heart that adds a little extra love and care to the logo.

Bethesda Website

Bethesda Sign 2

Bethesda Sign 1

Bethesda Stationery

Bethesda Portfolio

Bethesda Portfolio2

Bethesda Portfolio3

Print

Kiosk Work7

Kiosk Work8

Kiosk Work9

Kiosk Work10

Bethesda Portfolio 2

Bethesda Portfolio 22

Bethesda Portfolio 23